Effects of cause-related marketing on customers attitudes and buying behavior
Series: Applied marketing science/Angewandte marketingforschungPublication details: Weisbaden 2012 Springer Description: xvi, 176pISBN:- 9783834932402
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
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University Library | 658.8 STE (Browse shelf(Opens below)) | Available | 00068262 |
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| 658:519.2 BAL Methods and applications of statistics in business, finance and management science | 658.589 OHS Innovator's market place | 658.8 CLO Cases in marketing management | 658.8 STE Effects of cause-related marketing on customers attitudes and buying behavior | 658.85 WIS supply chain management | 66.081:544.725 OYA Inorganic, polymeric and composite membranes | 66.098 GRU Biocatalysis |
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