Legends in marketing

By:

Zaltman, Gerald

Contributor(s):

Publication details: Los Angeles Sage 2018Description: Vol 1. lix, 471p; Vol 2. xxxiv, 309p; Vol 3. xxxvi, 427p; Vol 4. xxx, 271p; Vol 5.xxv, 434pISBN:

9789352806645 (hbk : 5 vol. set)

Subject(s):

Marketing- Legends

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Holdings
Item type	Current library	Call number	Status	Barcode
Reference	University Library Reference	658.8 ZAL.2 R (Browse shelf(Opens below))	Not for loan	00083573
Reference	University Library Reference	658.8 ZAL.3 R (Browse shelf(Opens below))	Not for loan	00083574
Reference	University Library Reference	658.8 ZAL.4 R (Browse shelf(Opens below))	Not for loan	00083575
Reference	University Library Reference	658.8 ZAL.5 R (Browse shelf(Opens below))	Not for loan	00083576
Reference	University Library Reference	658.8 ZAL.1 R (Browse shelf(Opens below))	Not for loan	00083572

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Volume 1. Planned social change and the diffusion of innovation
Volume 2. Zaltman metaphor elicitation technique
Volume 3. Consumer behavior research
Volume 4. Marketing management
Volume 5. Marketing theory

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